Globe University-Moorhead understands the importance of being involved in the Fargo/Moorhead community. Students, staff and faculty regularly volunteer for the Fargo Marathon, events with the Fargo RedHawks and Fargo Force, and during the annual spring floods. During this spring quarter, a few of us earning a marketing degree at Globe University will be putting our talents together to help a small nonprofit organization grow their marketing strategies.
The Immigrant Development Center (IDC) in the Fargo/Moorhead area helps immigrants to the area learn how to make a living by opening a business of their own. The IDC works directly with clients to inform them of certain limitations they may have in terms of certifications, licenses and other paperwork when starting or continuing a business. The IDC also plans to open an International Market Plaza, which will house immigrants who wish to open small restaurants and sell their traditional heritage foods.
We have been working with Forzia Adde, who is the executive director of IDC. It is great as a student to see someone be very excited for what we will be able to provide her business. As a nonprofit organization, any help that we can give her will go a long way to help the Fargo/Moorhead immigrant community.
As marketing students, we will be primarily geared toward helping spread the word of IDC through traditional marketing like posters and other advertisements, and digital marketing like Facebook, Twitter, other social media channels, and the IDC’s website.
Being able to help this wonderful nonprofit organization grow is very rewarding. Not only are we giving them our knowledge and suggestions, but IDC is also helping us as marketing students grow our education with real life examples and information. I personally see a lot of potential for the IDC. From meeting Forzia Adde, it is clear that she has a strong passion for helping people. I would love to see more ethnic opportunities in the Fargo/Moorhead area, especially with the potential of a delicious International Market Plaza. I’ve always been a strong believer in the idea of real world knowledge vs. written case studies, and this project will further my excitement toward business and my future.
Written by Brandon Shimpa, who will be graduating in June and has already secured a position in the field of internet marketing.