The face of marketing is changing. More than ever, marketing departments are combining traditional advertising with online marketing channels such as YouTube, Facebook and Twitter. So now is a great time to start thinking about a career in digital marketing.
According to the Bureau of Labor and Statistics, this career field is projected to grow 9 percent from 2014 to 2024, faster than the average for all occupations.
Besides the growing demand for digital marketing, a recent study by Glassdoor shows six digital marketing positions that have the highest marks when it comes to work-life balance.
Search Engine Optimization (SEO) Manager
An SEO manager builds traffic to business websites by leveraging referrals from search engines like Google, Bing, and Yahoo. SEO managers must be comfortable with analytical tools and detailed research. At some companies, they’re also responsible for search engine marketing (SEM) and pay-per-click (PPC) advertising.
Social Media Manager
Social media managers develop strategies for a brand’s presence on social channels ranging from Facebook to Snapchat. They develop marketing campaigns, interact with customers, analyze results, and adjust strategy accordingly. Additionally, many social media managers also partner with customer service departments to respond to customer inquiries on social networks.
Digital Marketing Manager
People working as digital marketing managers develop comprehensive online marketing strategies for companies ranging from small businesses to Fortune 500 powerhouses. They develop plans containing a little of everything, including SEO, online advertising, social media, email marketing, mobile marketing, and more.
Marketing assistants support marketing managers, completing a wide range of tasks from writing up campaign reports to arranging events. This position is a good point of entry into digital marketing, giving candidates exposure to the many skill sets a digital marketing manager must have.
Digital marketing analysts use analytics tools to track the success of all digital marketing efforts. They may also conduct market research and assist other marketing team members with data-driven digital strategy development.
Content managers keep a company’s online channels flush with content, from blogs to downloadable assets to YouTube or Vimeo channels. They often manage teams of writers, graphic designers, photographers, videographers, and editorial assistants, and they develop strategies for amplifying and distributing business content.
Learn more about the digital marketing programs at Globe University.
*Information from Glassdoor, an online job and recruiting website and database.