Digital marketing, internet marketing, e-commerce, content marketing, inbound marketing, social media marketing —the internet has caused many changes in how organizations, and people, market themselves. Like radio, TV and cable before, each new technology gives birth to new strategies, concepts and experts.
Marketing strategies continue to evolve, even the terms we use to describe what we do continue to change. The best way I have found to learn the industry and keep up with the changes is to follow several individuals considered to be thought leaders in the field.
This is by no means an exhaustive list, but these are some of my go-to thought leaders that I find worth following through their blogs, webinars, podcasts, tweets and e-books. My top 7 digital marketing thought leaders:
1. Seth Godin @ThisIsSethsBlog
Seth Godin has written 17 books so far and has one of the most popular blogs in the world (which I read every day). He is also the founder of Squidoo, which was recently acquired by Hubpages. Although I’m not sure what he does in his spare time, if he has any, Seth’s favorite topics include how ideas spread, marketing, leadership and changing everything.
2. Dharmesh Shah @dharmesh
3. Joe Pulizzi @JoePulizzi
Founder of Content Marketing Institute, Joe Pulizzi is also an author whose latest book is “Epic Content Marketing.” CMI is a top content marketing education and training company and a reliable source for great information. One of my top go-to sites for all things content marketing.
4. Brian Clark @brianclark
5. Jay Baer @jaybaer
Jay Baer is known as a top notch presenter, author, podcaster, consultant and blogger. His company, Convince & Convert, is the fifth multi-million dollar company he has started and his second book, “Youtility,” is a New York Times business best seller. I believe he knows what he’s talking about and he shares that knowledge on his blog, Convince & Convert, and podcast, Social Pros.
6. Neil Patel @neilpatel
7. Marcus Sheridan @TheSalesLion
Known as The Sales Lion, Marcus Sheridan learned content marketing through marketing his pool business. His free eBook, “Inbound and Content Marketing Made Easy,” is a great way to get a handle on how content marketing works. Also, check out the Mad Marketing Podcast.
Now I know there are a lot of other great changemakers out there, but this is a quick and dirty list of the ones that I find myself going back to continually. Who would you add to the list?