“The way we seek out a job is broken,” said marketing mogul Andrew Davis, author of Brandscaping: Unleashing the Power of Partnerships, as he spoke to a group of Globe University students, staff and faculty at the Woodbury campus on Tuesday, April 1, 2014.
During his presentation known as the Amazing Interactive Create Your Dream Job Show, Davis used humor and personal examples to convey his message of just how important networking and relationship building are to your career. Sending out your resume among the thousands of others who are doing the same is not going to make you stand out. Davis has worked for Jim Henson, the Today Show and even founded his own marketing agency, all by going on what he calls a “career quest” and pursuing his passions, showing employers what made him different and telling them what he could offer their companies.
When job searching, everything you do should revolve around getting out there, showcasing your talents and displaying your expertise. Since most positions are filled through word of mouth, making credible connections, both online and in person, is critical. “One of the opportunities in the market is to find out who is partnering with who so that you can find your way into a career you want to be in,” says Davis. “Sometimes it’s not going directly to the company you want to work for. Some of the biggest brands have thousands of strategic partners if you include vendors or even nonprofits. Think about partnerships in a broad sense.”
Networking can be intimidating, but Davis assures it’s not as hard as it seems. “Know who the key players are in the field you want to work in,” he says. “Become a member and active participant in organizations those people are part of, and do online research and connect with them online so that you know who they are and what they talk about. That way when you do meet with them, you can actually have a valuable conversation.”
Networking can be done in person or online, and Davis says both are important. “Great online interaction leads to great offline interaction,” he says. “You can build a small, superficial relationship online, but when you meet them in person you’ve got a real connection and you’ll stand out in the crowd if they recognize your profile photo.”
You can network all you want, but it won’t matter if you don’t have a personal brand. It’s important to show potential partners or employers what you have to offer. “You want to think about what you are really passionate about,” Davis says. “Not career-wise and not strategically or superficially, but what do you really love, and what does it have to do with the business you’re trying to get into?” Davis suggests doing a personal project in the online world is a good way to brand yourself. If you love windsurfing, write about windsurfing in way that’s business-oriented to make yourself known as a windsurfing business expert. “Differentiate yourself in the online world, and brand yourself as something unique – not a commodity.”
By building a personal brand around your passion, leveraging partnerships and making connections with the right people, Andrew Davis says you can network your way to your dream job. To learn more about Andrew Davis visit www.akadrewdavis.com and to learn more about Globe University and career support services visit www.globeuniversity.edu/about-us/career-services.