Be Your Own Best Advocate

Don’t be afraid to toot your horn because, if you don’t, no one else will. You know your own success and achievements better than anyone, so be direct when explaining to an employer the value you offer.

Stand Out

You must set yourself apart in order to get hired. Use your previous experiences and accomplishments to tell a potential employer how you can help their company succeed.

“Education is just the first step in making yourself stand out,” says Melissa Simon, director of career services from Globe University. “It’s important to differentiate and market yourself beyond your education because there are so many qualified candidates.”

Simon says one way to set yourself apart is to customize your resume by making it specific, detailed and tailored to the position while highlighting your relative accomplishments. She warns about the possibility of getting “screened out,” as many hiring managers are using the Applicant Tracking System (ATS) to search for keywords in candidates’ resumes and cover letters.

“Find key words and phrases used in the job description, and match them exactly in your resume and cover letter,” says Simon. “You don’t want to get passed over because you didn’t include these keywords they were looking for.”

Show Your Value

Many people find it difficult to talk about themselves and brag about things they’ve done. Simon explains that there is an easy way to do this by describing situations and how you’ve handled them. Explain how you’ve succeeded in the past and therefore the value you offer in the future.

“Communicate your successes to an employer by using your experiences,” she says. “Use the STAR method to describe a Situation or Task at hand, the Action you took to resolve it and the Result.”

Simon says you can talk about your experiences on your resume, in your cover letter, on your social media sites and in an interview. Things you shouldn’t highlight to show your value are obvious parts of the job such as being on time or providing customer service.

“Don’t brag about things that were expected of you,” says Simon. “Use examples where you went above and beyond your normal day-to-day job duties.”

Why Are You the Best?

Simon points out that many people forget to close the interview with a final statement explaining why they deserve to be hired. Whether the hiring manager asks the question or not, she says to be prepared to tell him or her why you are the best candidate for the position.

“Use specific phrases in the job description or things you hear in the interview,” she says. “Explain how you possess those top characteristics of someone who would succeed in the position and why you are a good fit.”

Although it may be hard, it’s essential to toot your own horn and explain to potential employers why they should hire you. Use previous experiences, accomplishments and specific characteristics to directly tell someone why you are the best person for the job. To learn more about Globe University and career support services visit