It’s about what you can do for the employer – not what they can do for you. How can you make an organization money, save them money or solve a problem? You shouldn’t put all your needs aside, but you need to showcase what you offer to the employer.
Make Them the Focus
As an applicant, it’s important to state what you bring to the table and how the employer can benefit from hiring you. If they think you can help you them succeed, they’ll want to know more, and you’ll be more likely to get the job.
“Many applicants make the mistake of not articulating in the cover letter what you can do. The cover letter can get you the interview,” says Jessica Spanswick, director of career services for Globe University.
The focus of your cover letter should explain all the ways you can be an asset to the company. Spanswick recommends emphasizing this as much as possible.
“The employer may want to know a little about how you could benefit from the job, but ultimately they want to know what they will get out of it,” she says.
The way to catch an employer’s attention is to impress them with your value. Spanswick says you should show them how your skills align with the qualities they want in an employee.
“Using the job description, pick out the top five things the company is looking for and explain how your experience – whether in the classroom or professionally – demonstrates how you meet that criteria,” she says.
Spanswick says using concrete examples and data is a good way to show a potential employer exactly what you’re capable of.
“Provide specific examples of accomplishments that quantify what you’ve done,” she says. “Maybe you saved a company a certain amount of money or completed a project two weeks early. Anything with a number impresses an employer.”
What about You?
Your career search should be about the employer, but Spanswick points out that you shouldn’t ignore your own wants and needs. Job searching is time-consuming, and you want to ensure you’re making the most of every minute.
“Spend your time wisely when job searching,” she says. “Do your research to make sure it’s a good fit before applying.”
Spanswick also says that it’s absolutely acceptable to ask questions about the work atmosphere, the team you would be working with and what to expect day-to-day – once you get to the interview stage. When it comes down to it, the better you know what you are looking for, the better you will be able to find a match and explain why you deserve the job.
“Knowing yourself is so important,” says Spanswick. “You should know what you want and have goals for what you want in your career.”
You should consider yourself, but ultimately it’s about telling a potential employer how you can improve their business. If you focus on the organization’s needs and how you can help them succeed, you’ll be sure to impress them. To learn more about Globe University and career support services visit www.globeuniversity.edu/about-us/career-services.