More and more employers are posting open positions on LinkedIn, and the “Jobs” section of the networking site is a great resource. But did you know there are other ways to use LinkedIn to your advantage? Learn more about what the site has to offer, and how you can use it to advance your career.
- Use Optimized Keywords
Your LinkedIn profile should be optimized, so a recruiter who is looking for someone with your skills and experience can easily find you. This includes having a complete profile, with every section filled in to display the value you offer to potential employers.
“Use keywords in your profile to show your expertise,” says Jodi Boisjolie-Rosen, corporate manager of career services for Globe Education Network. “Use keywords that can be found in job descriptions, and look at the profiles of others in your industry to see what kinds of terms they’re using.”
Boisjolie-Rosen also recommends using keywords to search for open jobs, and to be more general than specific.
“For example, if you’re a vet tech, search ‘animals’ to pull everything that falls into that category,” she says.
- Connect with Decision Makers and Industry Influencers
You don’t have to wait for an employer to come to you. Take initiative, and get noticed by those who have the ability to make hiring decisions.
“Use the search feature to find individuals within companies in your area,” says Boisjolie-Rosen. “Connect and reach out to HR representatives or hiring managers.”
- Follow the Right Groups
The search function is also a good way to find groups relevant to your industry. Once you join, be sure to share useful information on trends and current issues in your area of professional interest.
“Post about trends you hear about, participate in discussions and pose questions to build your credibility,” Boisjolie-Rosen says.
Boisjolie-Rosen says you can also act as a resource by offering advice and support to other group members.
“Update your status regularly, and comment on others’,” she says. “Forward on job leads, give recommendations and endorsements, and share examples of your own work.”
To maximize your exposure, get into the conversations which are most active with substantive comments.
“If you are continuously active, it will show to others in your network,” says Boisjolie-Rosen. “It will also shift your activity up in newsfeeds, exposing you to more industry influencers.”
Boisjolie-Rosen also stresses the importance of utilizing the ability to send personal messages to others on LinkedIn, whether they are first connections or not.
“When you send a message to connect, make sure it’s customized,” she says. “Mention that you noticed you’re in the same group, share a connection or have a common interest. If they’re working in your industry, ask them if they would be willing to discuss how they got into the field and how they’ve been successful.”
- Follow the Right Companies
Just like groups, connecting and getting involved with companies on LinkedIn can also get you noticed.
“Search for companies that you would specifically like to work for, and research, follow and engage with them,” Boisjolie-Rosen says.
- Use Advanced Searches and Notifications
You have the ability to search by people, jobs, companies groups and universities, and more specifically, by keywords, job titles and more in the advanced search feature. Boisjolie-Rosen says you should take advantage of this in order to nail down exactly who you want to connect with. You can look up alumni of your school, see where they are working and reach out to them, all with a couple clicks.
Be sure to pay attention to your notifications, too. When someone else comments on a post you commented on, continue the conversation. When someone views your profile, reach out to them.
Boisjolie-Rosen points out that LinkedIn provides additional resources for students and alumni, and anyone who is looking for tips on how to build their profile at university.linkedin.com/linkedin-for-students.
To learn more about Globe University and career support services visit www.globeuniversity.edu/about-us/career-services.