Why Social Media Should Be Part of Your Job Search Strategy

If it’s been several years since you last looked for a job or you’re new to the job market, you may not realize that finding a job today is different than it was 10, 15 or 20 years ago. With the widespread use of social media, the steps taken to look for a job then are not as effective now.

Social media is everywhere—and since there’s no escaping it, you might as well learn to leverage it for your job search! Now more than ever, employers are using social media to not only screen applicants but hunt for potential candidates. The June 2013 Social Recruiting Survey conducted by Jobvite states that 94 percent of recruiters use or plan to use social media in their recruitment efforts, and 78 percent of recruiters have  hired an employee through social media.

Many job seekers fail to use the power of their social networks to their advantage, especially when it comes to finding a job. This is a huge missed opportunity. We all know the saying, “It’s not what you know, it’s who you know!”

Using the following social networks will help you tap into new connections and reconnect with old ones. Because we can never really be sure where potential employers are looking for candidates, this will also increase your chances of being found on multiple sites.  


With more than 200 million members in more than 200 countries and territories, LinkedIn is the best place for you to network online, build brand recognition and gain industry knowledge. Making sure your profile is up to date is very important so that potential employers are able to align the right positions with your background, and more so, that it’s consistent with your resume, alleviating confusion.  

Your profile should not be a replica of your resume but a place to showcase your past achievements and the value you offer with a compelling summary, examples of past projects, recommendations and endorsed skills. Other great features LinkedIn offers are the options to join relevant groups, post industry-specific news and contribute to discussions, all which help you build your brand and get in front of potential employers. 


Recruiters use Google searches to source new talent and research candidates prior to interviewing. Create a Google+ profile that showcases your industry expertise by following industry influencers and posting industry-specific articles. This will greatly increase your chances of being pulled in Google search results while also building your reputation and network. 


Twitter is a great site to network with industry influencers, follow companies and look for job opportunities. Due to the casual environment of Twitter, it’s also the perfect place to form relationships with decision-makers in your targeted companies and open the door to connect on more professional sites like LinkedIn.

Manage Your Online Reputation

Have you Googled yourself lately? What does your online presence say about you? Jobvite reported that 93 percent of recruiters are likely to look at a candidate’s social profile and 42 percent of recruiters have reconsidered a candidate based on content viewed in a social profile. It’s up to you to manage your online reputation and showcase what you want others to see—a professional, positive impression of you, the person they should hire!

The majority of recruiting is happening on social media, and if you are not searchable or active on these networks, you miss out on opportunities you don’t know exist or from people you don’t know are searching for someone just like you. It comes down to the simple fact that people don’t buy what they don’t value or what they are not aware of!

If you use social media to build a professional brand, connect with decision-makers in your industry and manage your online reputation, you’ll have an advantage over the competition. To learn more about how the career support services at Globe University can help you advance your job search using social media, visit www.globeuniversity.edu/about-us/career-services.