Category Archives: Interactive Media & Graphic Design

Freelance nirvana

Last week I talked about the pitfalls of being a freelance designer and how difficult it is for new grads to make a living. This week I’m going to talk about the advantages and highlights. You are your own boss. … Continue reading

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Why I discourage graphic design students from wanting to be freelancers

Many of my students at Globe University/Minnesota School of Business look at freelancing as a romantic journey where they will be their own boss and control their own destiny. This couldn’t be farther from the truth. Freelancing, especially for new … Continue reading

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Is being a graphic designer or web designer a good job?

No! If you just want a job where you work a 40 hour week and then go home, this is not the career for you. If you don’t want to carry the baggage of worrying about deadlines, keeping clients happy, … Continue reading

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Brands

In our continuing discussion about logos, this week we are going to look at branding. Whatis.com describes a brand as “a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be … Continue reading

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What should I charge for a logo design?

A lot of students and beginning artists ask “What should I charge for a logo design?” This is one of the most difficult things to judge for an artist. We could spend a little time with the client mulling over … Continue reading

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Logos, brand names, and answers

Everyone probably knows what the 3M name stands for but where did the name IKEA come from? What is the name of the business formerly known as “U-Tote’M”? For an interesting review on the origins of a few company names … Continue reading

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The Importance of Doodling

Jason Santa Maria says, “Sketchbooks are not about being a good artist. They’re about being a good thinker.” This quote and the others throughout this blog come from an article by Alma Hoffmann titled   “I draw pictures all day”. The … Continue reading

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