Personal branding is all about how you market yourself. It’s crucial to sell your skills, experience and personality to employers in a way that shows them the value you offer. It can be hard to determine what makes you stand out and how to package it, but these tips will help you improve personal brand.
Determine Your Unique Value
In order to establish a personal brand, it’s important to highlight what makes you different. For example, maybe you have computer skills in addition to a degree in veterinary technology or customer service experience along with your IT education.
“As a professional in the workplace, you may be competing against others in the same field,” says Ashley Tanner, director of career services for Globe University. “Differentiate yourself and showcase what you bring to future employers and why they should invest in you over others with the same qualifications.”
Tanner points out that developing a personal brand and showing who you are to the public doesn’t happen overnight.
“A personal brand is the way other people experience you, and it is earned,” she explains. “It can take time to develop and to become meaningful.”
Tie It All Together
Your personal brand should tell a story of you are, your skills and the value you can bring to a potential employer, and your marketing materials should all work together to tell that story.
“Your professional bio should let the readers know how your professional experience can benefit them,” Tanner says. “Have a goal of intriguing readers so that they want to know more about you. That’s what you gets the interview.”
Tanner says all your materials should supplement your overall message of who you are and what you can do.
“Let your cover letter be the gateway to your resume,” she says. “Your LinkedIn profile and interview can support those.”
Your brand should be a combination of your expertise, examples of your work and your personality. You can incorporate them all into your cover letter, resume and LinkedIn profile, and elaborate once you’ve landed an interview.
“A great way to spice up your professional profile is to include a professional photo, videos or thoughtful articles that aretied to your career or business,” says Tanner. “Tie transferrable skills into your profile, and feel free to add soft skills to your competencies like ‘motivated’ or ‘have a passion to succeed.’”
All elements of your personal brand should be consistent and share the same key messages about your accomplishments and career goals. Tanner suggests stating how you enhanced your past position or company to show how you can do the same in the future.
“Use the job description to share details about your current or past career, job roles and responsibilities that connect to the specs on your resume and cover letter,” she says.
Tanner warns about simply restating the job description word-for-word, though. She says your brand should mirror the needs of the employer. Explain why you are an expert in your field and the best candidate for the job in your cover letter, resume, LinkedIn profile and interview.
“Each step of the branding process is a challenge to show the connection between your skills and what your target employer is looking for,” Tanner says.
By finding what makes you unique, tying it to your knowledge, experience and accomplishments, and explaining how it all fits with a potential job, you can use your personal brand to advance your career. To learn more about Globe University and career support services visit www.globeuniversity.edu/about-us/career-services.