The Big Business of Sports

Plymouth instructor Carrie Rowell always finds engaging ways to integrate classroom material with getting out into the community. She believes it is a great way to introduce students to a variety of health fitness career paths as well as an invaluable opportunity to ask questions of industry experts.
Last week, Carrie Rowell took her students to the University of Minnesota where they toured the facilities and got to talk with a facilities manager about event preparation/management. Students got a copy of a game script for the announcements, video board, and promotional activities to be performed during a women’s basketball event. They met the marketing director and the audio visual coordinator and learned about the various activities that need to be organized prior to any event.
Other aspects of event management include ticket takers, security, EMT/Police, concession stands, game officials, sport administrators, media room preparation, handicap entrance accessibility, scorekeeper, and other communication personnel.
The students were then treated to a women’s basketball game at the Sport Pavilion, where the Gopher Women beat Boston University!
“Meeting all of these wonderful, helpful people at the university was a great way to show students how many careers exist in collegiate sports,” said instructor Carrie Rowell. “Being treated to a behind-the-scenes tour of collegiate athletics was amazing. We all learned that university sports are indeed big business!”