Marketing Artwork that Gives Back

A delightful, warm autumn forest, a crisp, strong snowy day, and a new smooth eye on Vincent Van Gogh’s “Starry Night,” are just three vibrant scenes portrayed in the artwork created by the clients of Riverfront and soon-to-be marketed by Globe University-La Crosse students this past quarter.

business administration degreeAssociate Dean June Vatland’s marketing students helped create awareness for Riverfront’s artwork that is sold throughout the community to raise funds to continue the nonprofit organization’s programs that support individuals with disabilities.  Through applied learning, a teaching method that connects academic study, practical experience, and civic engagement, Vatland’s students constructed a written marketing plan and then presented it to Karen Carter, Riverfront’s volunteer coordinator.

“The students presented themselves as caring and knowledgeable throughout our association with them,” Carter said. “Their market analysis will be very helpful as we move forward. With the demands of day-to-day operation, our staff does not have the extra time to devote to this marketing need. We appreciate the valuable partnership between Globe University and Riverfront.”

business administration degreeNot only did the students support Riverfront’s needs, they also put their marketing skills in to practice by identifying and explaining the content of each section of a marketing plan and clarifying the role of marketing in an organization’s strategic plan.

“These real-life experiences are the best learning opportunities,” said Vatland. “We had the opportunity to utilize our time to assist a fantastic organization versus performing a mock project out of a book.”

Globe UniversityVatland’s marketing students agreed: “This was a tremendous opportunity for us and an exciting project,” said James English, a business administration degree student. “Of course, big thanks to Karen from Riverfront for being open, engaging, enthusiastic, and her knowledge and time.”

Currently, Riverfront is seeking a Globe University business-degree-bound student to continue this project and implement this marketing plan to share their one-of-a-kind artwork with more audiences.

This post was written by Jodie Liedke. Liedke, a true Wisconsinite, having labored four summers in a mozzarella factory, received her BA from Lakeland College and her Masters in Fine Arts from Wichita State University in Kansas.  Liedke is the General Education and Service-Learning Coordinator, a Creative Quill and Writing Across the Curriculum lead, and the advisor/instructor for GLUWW (Globe La Crosse Writers Write). When not writing creatively, Liedke enjoys watching films, exploring the outdoors, and biking.