Students Propose Business Plan for Free Massage Clinic

Madison East massage therapy students took on an important project this quarter in their Business of Massage class.  The students decided to partner with the East Madison Community Center to bring massage to those who would otherwise not be able to afford it through free massage clinic. 

The East Madison Community Center (EMCC) provides social, educational, recreational, and cultural programming for the east side community with a small paid staff and support of hundreds of volunteers.  EMCC works with a large population of high risk youth and low income families. 

On Thursday, September 8, the massage therapy students visited EMCC to present their business proposal to the executive director, Tom Moen.  The proposal included mission statement, target market, benefits, supplies, location and times, volunteers, fundraising ideas, what clients can expect from a massage, contracts, and sample forms and marketing materials. 

“It is our hope that this project will allow individuals that normally do not have the opportunity to benefit from massage the chance to experience positive touch,” said Brett Kammerer. 

Massage Therapy Program Chair Robin Rinehart and students Stephanie Hebel and Brett Kammerer pose with EMCC Executive Director Tom Moen in front of the EMCC doors.

Now that the business proposal has been presented, over the next two quarters the Business of Massage classes will work on the funding needed for the clinic by writing a grant application and coordinating fundraisers including a massage-a-thon.  “Our plan is for the free massage clinic to begin in late spring 2012,” Massage Therapy Program Chair Robin Rinehart said.