Most of us have a LinkedIn profile, but is simply having a profile enough to get noticed? As with any social networking site, we have to make LinkedIn work in our favor.
Elaine Vandenburgh, director of career services at Globe University-Minneapolis, and Joshua Voight, a student and math tutor, recently held a LinkedIn Seminar on campus. The purpose of the seminar was to show students how to set up a LinkedIn profile or make their current profile the best it can be.
Elaine and Joshua gave the students six things to do to increase their LinkedIn profile search results, which is great advice for all of us. Finding your profile quickly is what helps employers find you. Here are 6 ways to get noticed on LinkedIn:
- A professional photo is a must. This is a professional networking site and not a place to display a photo with your dog.
- Add a few key words to your heading. Keywords get noticed! Spend some time choosing strategic keywords associated with your field for your heading that will make your profile be found when searched. Elaine says, “But don’t just add keywords to add keywords.”
- Add meaningful content to your profile. Elaine says, “Add skills, key classes taken during college and also highlight accomplishments and things potential employers need to know about your previous work experience–much like you would on a resume.”
- Make meaningful connections. Make connections with people in your career field who are industry leaders.
- Participate in groups. LinkedIn groups are great places to go deeper in your online relationships specific to your industry.
- Use the advanced search option. This is a great feature to see how others can search for you. Find out where you fall in the search and see if you can get yourself on the first or second page of search results.
So, if you don’t have a LinkedIn profile yet – get one! And if you have one, these are fantastic steps to follow that will get you noticed!
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