The Invisible Bicycle Helmet

By: Jeff Davis-Business Program Chair,

Here’s an inspiring business story for you. Students Anna Haupt and Terese Alstin at Lund University in Sweden recognized a new market need when mandatory helmet laws were being debated in that country. After performing market research showing that people don’t like the look of helmets, they designed an “invisible” bicycle helmet that people would be more willing to wear. Anna and Terese subsequently raised $10 million in venture capital to produce the helmets.

As they say on their website: “We want to encourage others to follow in our footsteps and dare to demand something better, to stand out from the crowd, and believe in themselves and their own capabilities.”

You can read more about the company and the product here:

You can watch a video about the company and its founders here:

Jeff Davis is the Business Program Chair for the Online Division, and has been with Globe Education Network since 2004. He has an MBA in Finance and has operated a financial planning firm for more than 15 years.