What is your personal brand?
With an incredible influence on a consumer’s buying decisions, branding is essential for a successful marketing campaign. Can a job seeker define their own personal brand to promote career success? Absolutely!
“Brands don’t just apply to companies, they apply to people,” Johnny Brevik, creative and web manager for LHI, shared with students in Brady Lowe’s business class at Globe University-La Crosse. A branding strategist, Brevick visited Globe to discuss the importance of defining a personal brand.
To start the personal branding process, Brevik asked the class four questions to define their own brands:
1. What do you do?
Students and job seekers should take an inventory of their education, skills and qualities. Similar to developing a product and understanding its benefits, a job seeker needs to ask themselves what their benefits are–what do they do? If a job seeker can’t identify what they do, they can’t promote their brand to future employers.
2. Who is this for?
It’s important for the job seeker to understand the market for which he/she is developing their product/themselves. They should research the market and understand the organizations they’re targeting. Strong job seekers identify what their personal brand can sell to an organization. “When thinking about a future employer, having these values would be important in the workplace so the employer knows what you can bring to that company,” Colton Wetzel, a business administration degree student shared.
3. What will you promise to deliver?
This includes a job seeker’s core values. “Brands create a promise that influences buyers,” Brevik explained. What can a job seeker promise to deliver to an employer that will influence their hiring decision? Brevik asked the students to identify their three core values. These are the values job seekers should base decisions on in both a professional and personal setting. Chue Lee, a Globe student pursuing a business administration degree, understands that a brand goes beyond a professional setting, saying, “Personal branding is a big part in self-improvement in your [personal] life and business life.”
4. Why are you different?
Finally, job seekers need to understand what their brand offers to employers that others don’t. Just like product differentiation, job seekers should differentiate themselves from their competition. They must be able to explain why hiring them for their personal brand brings stronger benefits to a company than hiring a similar applicant.
To begin defining their own personal brands, Brevik influenced the Globe students to identify the core values of their own brands. Trulee Silver, a health care management student, recognized values that apply to her and her future career in health care. “I am sure these core values of honesty, committed to making a difference and being professional will get me a long way in my future career,” she said.
Sean Bistodeau, a criminal justice degree student, explained, “One of my core values is service. This is going to be the main aspect of the career I am choosing. Police officers are there to serve others’ needs when the situation calls for it. I also want to feel counted on to serve others and gain trust from the community I serve.”
These Globe University-La Crosse students are starting early and defining their personal brand before they graduate. What’s the best way for a job seeker to define their brand? Take Brevik’s advice and answer the four questions! What do you do? Who is this for? What will you promise to deliver? Why are you different?
Globe University values hosting professionals like Johnny Brevik to give students diverse perspectives. Find out more about our business programs here.