Globe University Student Videos to Appear in BMW Commercial for “Make a Hero” During 2012 Summer Olympics

Josh Sorvik, Make a HeroThe Make a Hero foundation, founded by producer/director Kurt Miller, is partnering with Globe University and Minnesota School of Business students to produce videos highlighting the amazing accomplishments of local challenged athletes. Some of the video footage has been included in a Make A Hero commercial sponsored by BMW that will air during the upcoming Summer Olympics. The participating students are part of the schools’ digital video and media production degree program.

Underwritten by BMW, the commercial is designed to cast a light on the mission of Miller’s foundation, and uses video highlights from three mini-documentaries produced by Miller and Globe/Minnesota School of Business students.

The mission of Make a Hero is to help people with disabilities regain their independence, confidence and sense of achievement through sports, and to help local adaptive sports groups gain recognition and funding. Miller’s talent for bringing high-level resources together has served both the films and his foundation. The Make a Hero mini-documentaries feature Duluth natives Josh Sorvik and Scott Anderson, both paraplegics, who excel in kayaking and sailing; and Twin Cities area “Courage Riders:” Nick Deyo, age 6, who has a spinal cord injury, and Allyson Taylor, age 8, who was born with spina bifida; both of whom excel at adaptive horseback riding.

View the mini-documentaries
Check out these emotional videos to see how a range of recreational activities can challenge participants and give them the confidence and courage to keep coming back for more. The results are amazing.

Local news coverage
Read more about this project from Make a Hero and Globe University in City Pages.