Marketing Made Real: ShopNBC Tour Give Students Inside Scoop

The Introduction to Business class at Globe University-Minneapolis, taught by Jerry Hughes, had an amazing opportunity to tour ShopNBC Television Studios recently. The students, who are working toward degrees ranging from business administration degrees to information technology degrees are learning how to market and promote products. What better place to learn how to do this than from ShopNBC – one of the top shopping networks!

Jesse Peterson, a student in the information technology degree program, said, “The tour of ShopNBC was awesome because we actually got to go behind the scenes and see the sets and watch a live segment. I learned a lot on how they prepare and set up the studios and how they prepare before the segment.”

ShopNBC markets, sells and distributes products to consumers through television, online, mobile, and social media platforms. The shopping network offers fine jewelry including gold, sterling silver, platinum, gemstones and so much more. ShopNBC has nearly 800 employees and close to $1 billion in revenue. The network was founded in 1990 and is headquartered in Eden Prairie, Minn.

The first part of this tour was spent with the Marketing Director of ShopNBC, Dawn Zaremba.  Dawn took the class through the entire customer cycle of the first point of contact all the way to the moment the customer receives their product in their home. 

The next part of the tour was actually walking through the production area where the students were able to watch and hear all of the hundreds of television screens and cameras making this network run live 24/7. 

The students then moved onto the television set where host Sarah Anderson was selling Calvin Klein handbags with a guest from Calvin Klein from New York – all on live TV!  The students were in utter excitement as they watched the creative marketing techniques that Sarah used to connect with the ShopNBC customer. 

The entire tour ended with the students spending some one-on-one time with Sarah herself.  Sarah said, “You have some very talented students and maybe some future employees of ShopNBC!”  

This was exactly how the class wanted to end one of their most amazing class tours ever!