New Marketing Proposal Presented by Students to Expand Brand Awareness

Business Communication Class Offers Ideas to Increase Exposure for Thompson Community Center

Globe University students present a new marketing proposal to Thompson Community Center representatives.

Globe University-Appleton students presented a new marketing proposal to the Thompson Community Center as part of a service learning project for their Business Communications course. Eleven students researched community resources and contacted local business leaders to develop a marketing plan that would help increase the community presence and awareness of the Thompson Community Center. The Center’s mission is to promote positive aging and enhanced quality of life through collaborative proactive programs and services for a diverse community of older adults and their families.

The proposal included tapping into such resources as the Fox Cities Performing Arts Center, local Kwik Trip, Inc. gas stations, and most popularly, Facebook. While presenting the proposal to a panel of Thompson Community Center representatives, the students noted that Facebook is becoming increasingly popular with the 65+ age group. Developing a strong presence on Facebook would allow for community members to easily find out about events at the Center.

Nanci Christenson, Volunteer Coordinator for the Thompson Community Center, appreciated the work of Globe University students while she shared with them the needs of the Center in the community.

“It will really help us move forward,” Christenson said, “It also puts something in our hands that our volunteers can work on as well to get the word out there.”

Students were also able to express their gratitude to the Thompson Center representatives for giving them the ‘hands-on’ opportunity of developing the marketing plan.

“We have enjoyed the opportunity to help a non-profit organization in our area,” student Mindy Miller said, “We’re getting the message out the public.”