Globe University-Appleton Students Create Marketing Proposal Focusing on Social Media, Innovative Ideas for Increasing Brand Awareness
Business Communications students at Globe University-Appleton completed a quarter-long service learning project to benefit the Troop Group, a local organization that provides service and support to active military members, veterans, family members, and their surrounding communities.
The project began with a visit from the Troop Group Executive Director, Donna Nickel. Donna presented the needs of their organization to the students and expressed her interest in someday hosting a Troop Group Facebook page. Nickel’s concern over the lack of a Facebook page was welcomed by the students as they used critical technical writing skills for instructions on developing a Facebook page and portraying the importance of a business Facebook page for brand awareness.
Business instructor Jennifer Drewry said that the students have created a constructive outline for the project and have utilized techniques learned in class for conducting interviews and investigations for this project.
“Students have learned firsthand why and how businesses portray themselves to their community,” Drewry said, “They also learn valuable communicative team skills and presentation methods.”
Students also reviewed the Troop Group’s current website and marketing materials. They were able to make suggestions to improve website copy and give constructive feedback for the group’s current pamphlets and brochures.
For added community awareness, the students were able to create a presentation for use by the Troop Group volunteers to further educate their mission.
The Troop Group is comprised of representatives from the American Legion Auxiliary Hammond-Schmit Unit 55 in Hortonville, WI, Shepherd of the Hills Lutheran Church Troop Support Ministry Team from Greenville, WI, and Appleton Military Support Group in Appleton, WI.