Globe University, through its Music Business Program, hosted the “Forward Music Conference” on December 15 at Midwest Family Broadcasting in Madison. The conference was the first of its kind in Madison to focus specifically on the business side of the music industry. With a panel of nationally recognized music industry veterans, independent musicians and industry professionals, music business students and fans gained insights into the future of the music business.
Globe University Music Business Program Chair, Jim Brandmeier explains, “The music industry is in an unprecedented period of transition and evolution. To say the least, many rules and fundamentals of the 20th Century music business and creation no longer apply. They are either obsolete or soon will be. The 21st Century economy will only reward music students and industry veterans who think differently, have solutions and at the very least actually understand the problem. That’s the purpose of the Forward Music Conference – to gather some of the best minds in the industry and rethink music. Understanding today’s playing field creates tomorrow’s opportunities.”
Panelists included Roy Elkins (music technology entrepreneur), Peter Strand (entertainment attorney), Aaron Williams(Grammy nominated musician), Mark Whitcomb (producer, co-owner DNA Studios), Michael Brandmeier (artist), Richard Denhart (program chair, Madison Media Institute), and Randy Hawke (radio program director, WJJO).
The conference was coordinated by students in the Advanced Topics class as their service learning project. Students organized all of the conference details including inviting panelists, designing marketing materials, and setting up an online ticket system.
Music Business student Richard Brown said, “Having the opportunity to meet with professionals in the industry and getting to speak one on one was an amazing opportunity.”