The students in Jeanette Abeyta’s VT106 class at the Appleton campus were given the rare opportunity to prepare a radio spot regarding pet safety during the summer months. The students met with station managers at 95.3 WSCO in Appleton during the Spring Quarter as part of their applied learning project. The spot advised listeners of pet safety around lakes, ponds and swimming pools during the summer months. The spot also advised against leaving your pet in the car while on vacation or in hot weather.
Abeyta wanted the students to learn about different modes of advertising and fundraising and decided on a PSA spot. She said that “I had the students write the PSA. We went into the studio and each student read a line from the script we had written.”
She went on to say that “the students seemed nervous at first, but were given pointers and feedback and they really opened up.”
The PSA played on WSCO during the months of June and July.
For over ten years AM 1570, 95.3 FM The Score has worked to provide a low cost, high frequency alternative in radio advertising that produces profitable results for local, regional, and national advertisers. The Score is the exclusive home for NASCAR, Milwaukee Bucks and Marquette basketball, and also broadcasts Fox Cities Area high school games.