How to Make It as a Small Business: Industry Experts Weigh In

small business successGlobe University-Woodbury hosted the Woodbury Chamber of Commerce Small Business Symposium for the second year running. The symposium consisted of a full day of training for small business owners by industry professionals that focused on marketing, sales and technology, and featured breakout sessions on social media and nonverbal communication. The attendees also had the opportunity to win a copy of Microsoft Office 2010 Professional.

The day began with networking and light refreshments followed by keynote speaker Jeff Ferrazzo, Regional Development Director, Minnesota, for Constant Contact, who dove into engagement marketing focusing on how business wins in a socially connected world.

Ferrazzo is a business expert with experience helping businesses initiate and build meaningful professional relationships with organizations and individuals. He has successfully launched two small businesses, including a consulting firm that trained and consulted business owners on sales, email marketing, branding, and brand development strategies. His rich consulting and training experience helps small businesses in the Minnesota area maximize the power of relationship marketing through the use of online communications tools.

 “Whether you are new to the business world or a veteran, there are topics for everyone at every level,” reads a Chamber release provided by the Woodbury Patch. “Our different marketing techniques will help you create the best, lasting relationship with your customers and make your business a success!”

The day continued with the following breakout sessions:

  • Power of Email with Bob Voss
  • Search Engine Optimization (SEO) with Trygve Olson
  • Facebook for Business with Chris Prescott
  • Social Media Marketing Made Simple (SMMS) with Mary Pokluda
  • Conversion with Nick Rosner                             
  • LinkedIn – to Build Referrals and 50 Sales Tips with Scott Plum      
  • Twitter/blogging with Tina Pettis

Ferrazzo wrapped up the day with a “High Energy” interactive cool down to help the attendees build future action plans using the day’s information for their future businesses.             

“Globe University-Woodbury is an excellent venue to host an event like the Small Business Symposium,” said the Woodbury Chamber of Commerce. “The classrooms are easy to use and presentation resources, such as SMART boards, are accessible. The staff is friendly, well organized, and ready to help if needed.  We would be more than happy to host this and other events at Globe University.”