Internet marketing has an increasingly important role in the success of businesses. This course provides an overview of various internet marketing strategies.
This course presents the use of online social networking as a business strategy designed to increase customer loyalty and inquiry conversion. Students will study major social media channels and marketing campaign techniques, and evaluate contemporary and emerging tools in the digital marketplace.
Advanced Web Marketing
This course explores new technologies and theories surrounding product marketing on the Internet. Current concepts such as search engine optimization, blogging, podcasting, P2P and viral marketing are covered. The student examines current trends in web marketing and learns to apply them in practice.
Internet Marketing Strategies
Students learn internet-specific short-term and long-term strategies and techniques which enhance and support a business’ overall marketing objectives. Students study how to construct promotions, generate targeted online traffic, position content and create overall brand awareness. The development and application of comprehensive content marketing strategies to drive results is emphasized.
Students will examine marketing research as a key function of a business, comparing various research methods and industry practices. Students acquire tools for evaluating market opportunities.