Bachelor's Degree in Business Management: Marketing

Influence Brands

Create and deliver the messages that drive business with a marketing emphasis in business management.

marketing degree
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Quick Facts

Total Program Credits:
180 Credits

Transfer Credits:
Transfer in up to 75% of the program
*Prior learning and work experience may count toward program credit

Program Length:
12 quarters full time
36 months with year-round classes

Employment Rate:
93% for 2012 - 2013
*Employment rate is for the Bachelor's degree programs in Business Administration/Business Management

Salary Range:
Full-time $20,000 - $88,000


A marketing emphasis can give you the skills and knowledge needed to work in nearly any industry that exists today. 

Marketing is an important part of any business plan. 

Advertising, market research and public relations are just some of the fields looking for candidates with a marketing background.

Every organization relies on marketing to establish its brand, spread its message and build its customer or client base. 


Our bachelor's degree with a marketing emphasis also includes multiple internet marketing courses to give you the most in-demand skills in marketing today.

 

Marketing emphasis highlights

  • Learn from experienced instructors
  • Network with other students and instructors in small class environment
  • Gain hands-on experience in the skills employers are looking for

Students take emphasis classes, including:

  • Internet Marketing
  • Social Media
  • Advanced Web Marketing
  • Internet Marketing Strategies
  • Marketing Research 

More information

Call us toll-free at 1-877-303-6060, contact admissions or visit any campus. A representative will be happy to help. 

Internet Marketing

Internet marketing has an increasingly important role in the success of businesses. This course provides an overview of various internet marketing strategies.

Social Media

This course presents the use of online social networking as a business strategy designed to increase customer loyalty and inquiry conversion. Students will study major social media channels and marketing campaign techniques, and evaluate contemporary and emerging tools in the digital marketplace.

Advanced Web Marketing

This course explores new technologies and theories surrounding product marketing on the Internet. Current concepts such as search engine optimization, blogging, podcasting, P2P and viral marketing are covered. The student examines current trends in web marketing and learns to apply them in practice.

Internet Marketing Strategies

Students learn internet-specific short-term and long-term strategies and techniques which enhance and support a business’ overall marketing objectives. Students study how to construct promotions, generate targeted online traffic, position content and create overall brand awareness. The development and application of comprehensive content marketing strategies to drive results is emphasized.

Marketing Research

Students will examine marketing research as a key function of a business, comparing various research methods and industry practices. Students acquire tools for evaluating market opportunities.

Here are a few examples of companies that have employed our graduates:

Bachelor's in Business Management Graduates July 1, 2010 – June 30, 2013 

  • Wells Fargo Home Mortgage
  • Vi Salus Sciences
  • Superior Steel Supply, LLC
  • Primera Technology
  • Nelson Marketing
  • Milltronics Manufacturing
  • Mayo Clinic
  • Edward Jones Investments - MO
  • Citi Financial, Brooklyn Park