Salon and Spa Business Strategies
This course introduces students to practical business matters that are vital to the overall operations of the salon or spa business. Application based learning reinforces the importance of comprehensive planning for starting, maintaining and growing a successful business.
Trends in Salon and Spa Business
Students are introduced to current issues and trends in the Salon and Spa industry dealing with topics such as marketing, treatments, modalities, customer service and employment opportunities. Students will discuss these emerging trends and research how these changes affect industry standards and business strategies.
Recruitment and Retention
The practical implications of recruiting and retaining employees are learned in this course, including effects on business success. Students prepare systematic approaches to making hiring decisions that enhance a business’ human resources.
Course focuses on the competitive advantage a business gains when it provides high-quality service. Topics include mediums used to implement a marketing plan for a service-oriented business and contrasts between product and service marketing.
The practicum integrates program and general education training through hands-on applications in a workplace environment. Working under the direction and supervision of business owners, managers, supervisors or industry experts, students maintain ethical and professional work standards while applying classroom learning.