Marketing Strategies and Information Management
Students will study marketing management strategies including market segmentation, consumer behavior and pricing development with an emphasis on qualitative and quantitative methods. Exploration includes using related technologies to collect, analyze and manage the information.
Sales and Account Management
In this course students learn to investigate strategies for planning and managing sales accounts. Topics include budgets, sales forecasts and account management of projects, individual assignment, and sales and marketing departments within businesses.
Case Studies in Marketing Management
Students explore the effectiveness of marketing concepts by reviewing local, national and international case studies on topics including product design, promotion, sales account representation and targeted markets, using the visual statistical and analytic approaches.
Fiscal Resources: Impact on Management
This course is designed for the graduate student who does not have an accounting or finance background. The course focuses on fundamental financial and accounting concepts. Emphasizes the interpretation of financial statements and ways in which cost management influences various aspects of a business.