MBA: Marketing

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Help businesses create a lasting effect on a key and targeted audience.

MBA marketing
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Quick Facts

Total Program Credits:
54 Credits

Transfer Credits:
Transfer in up to 50% of the program
*Prior learning and work experience may count toward program credit

Program Length:
6 quarters full time
18 months with year-round classes

Employment Rate:
82% for 2012 - 2013
*Employment rate is for the Master's degree programs in Business Administration/Health Fitness Management/Management

Salary Range:
Full-time $24,000 - $79,992

Marketing is a popular career path for Master of Business Administration graduates. Most businesseslarge and smalluse marketing professionals in some way. Career options exist in areas of branding advertising, promotions and public relations.

Our MBA with a marketing emphasis provides a solid foundation in management as well as a focus on marketing strategy, research and consumer behavior.  

MBA marketing emphasis highlights: 

  • Designed for working professionals
  • Small class sizes increase networking opportunities
  • Available online
  • Can be completed in 18 months with full-time, year-round classes

Students take emphasis classes, including:

  • Marketing Strategies and Information Management
  • Sales and Account Management
  • Case Studies in Marketing Management
  • Fiscal Resources: Impact on Management 

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If you have questions about the MBA Marketing emphasis or the degree program, management opportunities in marketing, or Globe University, please request information or call 1-877-303-6060 to speak with a representative.


 


Marketing Strategies and Information Management

Students will study marketing management strategies including market segmentation, consumer behavior and pricing development with an emphasis on qualitative and quantitative methods. Exploration includes using related technologies to collect, analyze and manage the information.

Sales and Account Management

In this course students learn to investigate strategies for planning and managing sales accounts. Topics include budgets, sales forecasts and account management of projects, individual assignment, and sales and marketing departments within businesses.

Case Studies in Marketing Management

Students explore the effectiveness of marketing concepts by reviewing local, national and international case studies on topics including product design, promotion, sales account representation and targeted markets, using the visual statistical and analytic approaches.

Fiscal Resources: Impact on Management

This course is designed for the graduate student who does not have an accounting or finance background. The course focuses on fundamental financial and accounting concepts. Emphasizes the interpretation of financial statements and ways in which cost management influences various aspects of a business. 

An MBA with an emphasis in marketing and help open job opportunities such as:

  • Advertising manager
  • Public relations specialist
  • Marketing manager
  • Market research
  • Promotions
  • Account manager
  • Sales manager