Internet Marketing Certificate

Reach the World

Harness the power of the internet to engage a global audience.

Internet Marketing Certificate
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Quick Facts

Total Program Credits:
33 Credits

Transfer Credits:
Transfer in up to 75% of the program
*Prior learning and work experience may count toward program credit

Program Length:
3 quarters full time
9 months with year-round classes

Employment Rate:
No data available

Salary Range:
No data available

Internet marketing training has the potential to advance your career. In just nine months of year-round, full-time study, you can pick up the latest in online marketing strategies and platforms and earn your Internet marketing certificate.

Available on campus and online, this program is designed for busy adults already working in the world of advertising, marketing and promotions.

We provide students with the opportunity to develop marketable skills, including:

  • Social media etiquette
  • Online presence
  • Brand promotion
  • Analysis of online activities
  • Keyword research

Students take classes across the field of Internet marketing, such as:

  • Social Media
  • Web Analytics
  • Conversion Optimization
  • Search Engine Optimization
  • Internet Marketing Strategies

Internet Marketing Certificate Highlights

As a graduate, you’ll have the internet marketing training to manage pay-per-click campaigns, prepare SEO strategic plans, create analytics dashboards—and more.

  • Study the latest topics, platforms and tools in social media and online advertising and marketing
  • Apply concepts you learn immediately on the job
  • Learn relevant skills from industry-experienced faculty
  • Gain hands-on experience in the classroom
  • Work closely with instructors in small classes
Take your skills to the next level

Get career-focused training for today’s—and tomorrow’s—Internet marketing jobs. Call 1-877-303-6060 or contact college admissions today. We can answer your questions, tell you about financial aid options, other Internet disciplines and walk you through the admissions process.

  • Social Media

    This course presents the use of online social networking as a business strategy designed to increase customer loyalty and inquiry conversion. Students will study major social media channels and marketing campaign techniques, and evaluate contemporary and emerging tools in the digital marketplace including social bookmarking and techniques to drive social media traffic.

    Web Analytics and Reporting

    Students are introduced to the systematic collection, analysis, and use of website performance and visitor behavior data. Web metrics are used to determine how a website is performing from the customer’s and the business’ perspective. Students define appropriate metrics for a website, select appropriate data and collection technology to measure the metric, interpret the data and make recommendations for improvement.

    Search Engine Optimization

    The course introduces concepts and strategies for successful search engine optimization (SEO). Students examine different kinds of searches including image searches, local searches, and industry-specific vertical search engines. Topics include: link building, site structure improvements, conversation tracking and keyword strategic development.

    Advanced Web Marketing

    Students explore new technologies and theories surrounding product marketing on the internet. Current concepts such as search engine optimization, blogging, podcasting, P2P, and viral marketing are covered. The student examines current trends in web marketing and learns to apply them in practice.

    Conversion Optimization

    Internet conversion optimization strategies, Calls-to-Action (CTA) and nurturing marketing campaigns will be examined in this course. Students will explore creating, directing, testing, and managing CTAs, and landing pages that deliver inquiries which maximize conversion rates and sales.

  • The Internet Marketing Certificate is a new program. Employer and salary information will be available after students have completed the program.