As an advertising, marketing or promotions professional, you know how quickly best practices in these fields can change. It seems like every day there’s a new tool you need to use to get your product, service or brand in front of customers. Not only do you need to keep on your toes with these trends; you also need a way to set yourself apart from the crowd of marketing professionals who are doing the same.
You’ll learn relevant knowledge from instructors who work in marketing themselves; study the latest marketing topics, tools and platforms; and be able to apply these concepts to your job right away.
We offer the following programs in digital marketing:
Gain the skills employers want
- Analyze and report on online activity metrics
- Build comprehensive online presence across digital properties
- Manage social media properties with the proper etiquette and tools
- Research and incorporate keywords and phrases for search engine optimization
- Understand current digital marketing strategies
- Uphold and promote brand standards
This program is offered at:
Digital Marketing Badges
We created these badges to give you a striking visual element to add to your online professional and social profiles. The badges awarded in this program are based on key proficiencies employers look for in online marketing job candidates. The badges awarded through our digital marketing program can help you prove to potential employers that you have the skills they need. You can be awarded a badge in up to six key areas that proves your ability to perform SEO, analytics and social media management, and more. Badges are given to students who score 90 percent or higher on week seven assessment tests. Digital marketing badges include:
Online coursework fits your busy schedule
Our digital marketing online certificate program’s ideal for professionals like you. Because you’re busy with work, you will appreciate the freedom and flexibility you’ll gain when you complete coursework and exams on your own schedule, from wherever is most comfortable for you. All you need is an internet connection, and you’ll be linked to classmates who can share their industry knowledge, instructors who want to see you succeed, tutors and librarians, and seven-day-a-week tech support.
You’ll benefit from classwork in subjects such as:
- Advanced Web Marketing
- Conversion Optimization
- Search Engine Optimization
- Social Media
- Web Analytics and Reporting