The U.S. Bureau of Labor Statistics says, “Advertising, promotions and marketing will continue to be essential for organizations as they seek to maintain and expand their share of the market.” That’s good news for Internet marketers.
Digital marketing uses the Internet to deliver marketing messages through email marketing, search engine marketing, social media, display and mobile advertising. Online marketing is used across almost all industries.
Digital Marketing Job Descriptions
Advertising, promotions, and marketing managers work with creative directors, sales and finance departments to plan programs to generate interest and demand for a product or service. Most positions require a bachelor’s degree and experience for management positions. The U.S. Bureau of Labor Statistics projects 7 percent growth through 2022 for this field.
Sales managers set goals, analyze data and develop training programs for an organization’s sales team. A bachelor’s degree is generally required along with experience as a sales representative. The U.S. Bureau of Labor Statistics projects 8 percent job growth through 2022.
Some possible job titles for Digital marketing graduates are:
- Affiliate marketing manager
- Internet strategy analyst
- Content manager
- Business development manager
- Content analyst
- Internet marketing analyst
- Internet services manager
- Online marketing manager
- Online product manager
Prepare for an Digital Marketing Career
Globe University offers several Internet marketing training options: