Media Business: A Bachelor’s Degree Program
Build and expand on technical training in creative media. Learn the business of multimedia and how multimedia serves business. Earn a bachelor’s degree and expand your career options.
Multimedia skills + a bachelor’s in business
Globe University/Minnesota School of Business now offers the Bachelor of Science (BS) in Media Business degree, a third and fourth-year college program for multimedia professionals. To enter to the program, you must have an associate degree in a creative technology field; as a graduate, you will have broad training in multimedia, business and general education.
Entry requirements: 2 years in technical training + general education
The Bachelor’s in Media Business is called a “2+2” program, available to the student who holds an associate (2-year) degree in an area of creative production. Qualifying technical training includes 60 credits in any of a wide range of areas, including graphic design, music production, video production, audio engineering, digital photography and Web site design. The student also must have 30 credits in general education/liberal arts coursework.
A representative will be happy to evaluate your specific preparatory work and help you determine if this program is right for you. Please contact GU/MSB admissions with your questions.
Your third and fourth years of college
The Media Business bachelor’s degree program builds on the technical preparation represented by your associate degree. You will take two years of upper division business courses, technical electives, media-related studies and general education courses.
When you graduate, you will have a broad knowledge of business principles as they relate to the media industry and of the ways in which media professionals serve organizations. Depending on your specific interests and skills, you may look forward to careers in a variety of areas.
Media professionals in business and marketing
Media is a broad term that refers to various means of communication. The Internet, digital videos, music, television, radio, newspapers, billboards and direct mail are all forms of multimedia. A business professional with strong technical skills and an understanding of the roles of various media in an industry can look forward to rewarding, high-paying career options. Media-related business activities include Internet marketing and advertising, media planning and coordination, public opinion research and sales.
Careers in media production
Every corporation, small business, government agency, educational institution or other type of organization relies on media to spread its message. To do so effectively, they need media production specialists whose technical skills are enhanced by fundamental business training, strong general communication skills and a broad base of general knowledge.
Our Bachelor’s in Media Business degree program provides that complex skill set. As a graduate, you will be well-prepared for in-house positions in corporations or to succeed as an independent contractor. Production activities include video conferencing, video editing, audio/video coordination and installation, audio engineering, graphic design, digital imaging and general media services.
Core requirements for the Media Business Bachelor’s degree
When you are admitted to the program, you will already have two years of technical and general training. You will then complete two years of upper division courses, including 68 credits in technical studies, business skills, and the role of multimedia in business. You will also complete 25 credits in general education, honing your communication and critical thinking skills and developing your general knowledge base.
Media business capstone course
In your final quarter of studies, you will take the Media Capstone, where you put into practice skills you have learned in previous coursework: entrepreneurial techniques, marketing, promotion, writing for the Internet and other specific media, and creation of a business plan in your specific technical area.
More information
Globe University/Minnesota School of Business offers the Bachelor’s in Media Business degree program at our Woodbury campus, Minneapolis learning site (in the IDS Center), Brooklyn Center campus, Saint Cloud campus and Richfield campus, as well as online.
Please contact us for more information, to have your associate degree evaluated as a basis for the program, or to begin the admissions process.
